SiGMA North America is scheduled to take place from September 1 to 3 at the Centro Banamex in Mexico City. The summit follows the SiGMA South America event held in São Paulo earlier this year.
Organizers expect approximately 4,000 attendees, with nearly half holding C-level executive positions. The summit will host 1,000 operators, more than 150 speakers and over 200 exhibitors. Gonzalo Perez, CEO of Apuesta Total, serves as one of the ten industry ambassadors for the event.
SiGMA describes the Mexico City location as a strategic base for international companies to connect across borders. "Mexico grants a unique competitive advantage," the organizer stated regarding the venue selection.
Agenda and Venue Details
The conference program focuses on market entry strategies, regulatory frameworks and artificial intelligence. Additional sessions cover affiliation, fraud prevention and KYC procedures. Keynote speakers include Gomez Villa, managing director of emerging markets at Betsson, and Mauricio Soto, head of expansion for LatAm at Optimove.
The Centro Banamex show floor will host product demonstrations and technology showcases. Delegates will have access to a VIP Lounge for networking and a food court with multiple dining options.