Everton Announces Three-Year Sleeve Deal With Unlicensed Crypto Casino Stake

Everton Football Club has entered a three-year sponsorship agreement with the unlicensed crypto casino Stake. The partnership features the operator’s branding on the team’s sleeves and highlights ongoing regulatory discussions regarding offshore gambling in British sports.

The agreement places Stake’s logo on the sleeves of Everton’s kits for the upcoming seasons. This arrangement has drawn attention from critics regarding the current regulatory framework for gambling advertisements in the United Kingdom. Stake operates as an offshore entity, meaning it does not hold a license from the U.K.

Gambling Commission.

Regulatory Consultation on Sponsorships

The U.K. government is preparing to launch a formal consultation on restrictions for unlicensed gambling operators sponsoring British sports teams. Critics argue that the delay in implementing these bans allows international companies to secure prominent visibility before new rules take effect. The consultation aims to address the gap between domestic licensing requirements and international marketing practices.